People who know me know I very rarely read. (One person in particular who frequents this blog keeps trying to get me to read a book she really enjoyed.) For me to finish a book it really has to capture me, and I really need to connect to it. Nick Hornby's books will pretty much always do that for me, and on occasion others will, but those are few and far between.
I've always been a fan of Tim Kurkjian. He has a very unique voice, and truly loves both his job and baseball. His book is about 300 pages of stories, anecdotes and observations collected over his 25 years of covering the game. While he is certainly biased about baseball being the best sport, and glosses over some of baseball's bigger issues (such as steroids), it's still offers an enjoyable view of this game. His chapter on fear of the ball is required reading for every baseball fan.
Easy read, very engaging. Also perfect reading in the john. Highly recommended.