Wednesday, March 12, 2008


Vaporware is a term in the computer industry for a piece of hardware or software that is announced, touted, but never completed or released to market.  It's often used to distract competitors or to generate good publicity for a company.

Recently Chevy has been airing commercials touting cars that run on fuel cells, hydrogen, and longer running batteries. Sounds revolutionary. And it is.

But read the fine print. The fine print that's normally reserved to telling you it's a driver on a closed course, or not to spin your truck in a centrifuge. This time around it, it says the cars don't actually exist.

Chevy is marketing cars that don't exist with technologies that haven't been invented. I suppose next month they'll start showing off flying cars. Chevy is trying to take credit for something they haven't even done yet.

Don't get me wrong - I'm all for investing in technologies that will reduce carbon emissions. But just have something done first.

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