I'm not sure how many brewers are going to read this, but...
I rather enjoy beer. As such, I love trying new beers from all sorts of different microbreweries. The one thing I will never understand is why small breweries often don't have any description of the beer on the bottle.
Any beer drinker will tell you there is a large variation between styles of beer. While an IPA will normally be hoppier than say a Pale Ale and lighter than say a Brown Ale, there are still differences between different brewers' interpretations.
As a result, when I grab a six-pack of some unknown brewery, it would be nice to have a description. I understand that a label doesn't give you a lot of room, but you have a whole box. A simple 2 sentence description of the beer: Hoppiness, kinds of hops, color, flavor, approachable, intense, aromas, something! And on a personal note, if there's a story behind the recipe, maybe a quick description there as well.
If you want me to buy your beer, tell me what to expect.